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Proper planning is the key to assurring your website design goes as smoothly as possible. This is your opportunity to assess your goals for the website, and create a plan to achieve those goals. Below is a checklist of topics you will need to consider.
Checklist for launching a new Web site
- Do you have a URL (i.e. www.yourcompany.com)?
- Do you have a hosting provider for the URL?
- Do you have exisiting marketing materials and copy you could use for your Web site?
- Do you have a site structure developed?
- The easiest way to achieve this is to create an outline of the structure you would like for your site.
- Do you have all the content for your site?
- Do you have your company information written out (About Us, Contact Info, Team, PR, etc.)?
- Do you need a database or e-Commerce developed for your Web site?
- Do you want/need photographic elements on your Web site?
- What are your marketing goals for this site?
- Search Engine Marketing
- Online Marketing
- Off-line Marketing
- Who is your target audience?
- Are you planning on optimizing your site for search engines?
- When do you want to launch the Web site?
- What is your budget for the Web site launch?
- How often do you anticipate making updates to your Web site?
Checklist for planning an e-Commerce site
- Is your current Web site running on UNIX server, Windows server, or Other Type?
- Do you currently have a merchant account?
- How many products do you anticipate selling?
- Do you have/need images for your products?...if yes what format are they?
- Do they need to be scanned?...or are they in web ready format?
- Do you need to track orders?
- Do you need to be able to update certain parts of your Web site on your own?
- What countries would you be selling products and services in?
- Do you want to create a client name and e-mail database?
- What are your marketing goals?
Marketing Checklist for New and Existing Websites
- What business are you in?
- What are your business goals?
- What are your marketing goals?
- Search Engine Marketing
- Paid Inclusion
- Pay-Per-Click Search Engines
- Search Engine Optimization
- Online Marketing
- Link Exchange
- Banner Advertising
- Off-line Marketing
- Who is your target market?
- Have you performed research to find out who your target market is?
- How many new products and services are you planning for the next 12 months?
- Where do you imagine your potential customers finding out about your products and services (i.e. Web, tradeshows, print, radio, television, etc.)
- Do you have any current marketing materials (brochures, datasheets, white papers)?
Following the suggestions of these checklists will ensure your next online project goes smoothly. If you are interested in receiving a quote for any new projects you are researching simply fill out our Quote Request Form.
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